- The Reboot
- Posts
- I'm launching a new biz
I'm launching a new biz
Introducing Kanso...
BIG announcement today. Months and months of hard work and late nights in the making.
I’m launching Kanso — a digital wellness coaching service designed to help reclaim your focus, increase mental clarity, and invest your time in what truly matters.
Day 1 baby!
Why now?
Because there’s a war raging for our attention. And we’re losing.
Our devices have become extensions of us. They buzz, we react. They demand, we obey.
We're more connected, but lonelier than ever. More plugged in, but less productive. More informed, but less thoughtful.
The numbers paint a bleek picture:
The average American spends over 7 hours per day on screens. For high-performers, that number is often higher.
Teen depression rates have increased by 145% for girls and 161% for boys since 2010, largely due to social media.
Businesses are hemorrhaging hundreds of billions of dollars of productivity per year as employees battle constant distraction.
As an agency owner (who’s income at times was directly tied to how much time I spent online), I've seen lived firsthand how the constant pull of our devices can erode our focus, relationships, and mental health.
It's what drove me to create Kanso and reconfigure my own digital habits to reclaim 70+ hours per month (almost two whole work weeks!) of my time previously spent on technology.
And unlike my previous other 10+ attempts, where I fell back into old habits. This time it worked.
A few months ago, I started becoming more aware of my excessive screen time.
Five weeks ago, I decided to take a break from Twitter (my worst habit). Full stop.
This led me down the rabbit hole of digital minimalism and opened my eyes to one of our society's most pressing… x.com/i/web/status/1…
— Randy Ginsburg (@GinsburgRandy)
2:05 PM • Jun 10, 2024
I’m more present, productive, and calm. My sleep has improved, and I feel genuinely connected to the world around me. Plus my business made more money.
Over the past few months, I've spoken with 100+ people from all walks of life — entrepreneurs from India, students from Germany, parents from Australia, and retirees from USA — who all want and are struggling to achieve this elusive digital balance.
Many don’t know where to start. Others had tried various apps and strategies with some success, only to slip back into old habits a few days, weeks, or months later.
Despite each of their unique paths, 90% of their struggles we’re shockingly similar:
The constant tug-of-war between needing their devices and feeling overwhelmed by them.
The pressure to always be available, the fear of missing out, the habit of reaching for their phone at every idle moment.
The attention span of an over-caffeinated fruit fly, the brutal self-comparison game, the struggle to be fully present (or the lack of genuine connection) with friends and family.
These aren't isolated issues. They're interconnected problems that feed into each other, creating a cycle that's tough to break and only gets worse as it compounds.
The Kanso Difference
The tech world keeps trying to fix this problem with more technology. Apps to limit screen time, tools to track productivity, push notifications to remind us to take breaks.
These are Band-Aids on a bullet wound. Real, lasting change requires more than just another app or feature.
While technology has a role to play this mission (and these apps are great pieces of the puzzle), it should be a supportive layer that helps scale real-world practices, not the core solution.
The real answer lies in rediscovering offline practices that nourish our minds, strengthen our relationships, and enhance our ability to do deep work.
That's why Kanso takes human-first, approach to digital wellness—one that combines hyper-personalized coaching with a focus on sustainable habit formation and daily accountability.
Here’s how it works:
Personalized Assessment & Time Audit: We start by auditing your screen time and identifying your specific digital triggers and pain points.
Custom Wellness Plan Creation: We create a custom plan tailored to your wellness goals, seamlessly fitting into how you work, live, and unwind.
Daily Accountability & Guidance: Get paired with an accountability coach (me for now!) for daily check-ins, education, and ongoing support to help you reset, build, and maintain healthier digital habits.
See Real Results: Like anything, results come from consistency and hard work. You’ll break free from constant distractions, improve your focus and mental clarity, and create space for what truly matters in your life.
The goal isn't just to cut screen time (remember all screen time isn’t created equal), but to build intentional, sustainable, and balanced digital habits.
Already, early Kanso clients have freed up hundreds of hours (and significant mental bandwidth) to pour into their businesses, relationships, and passions.
And they’re living better lives because of it.
Why this matters more than you think…
Despite the scale of the problem, the digital wellness space remains shockingly underfunded. While the total addressable market is massive, few entrepreneurs and investors are focusing on this critical issue.
Some view investing in digital wellness as a bet against technology adoption and their existing portfolios. But I see it differently.
This is a bet on people using technology MORE, and needing guardrails to manage that.
As innovations in AI, AR, VR, and robotics continue to compound & accelerate, our brains simply can't keep up. Devices will get smaller, cheaper, and more immersive. Things are about to get a hell of a lot crazier.
We're at a tipping point, and the choices we make now will ripple through generations as the digitally native become our future founders, parents, educators, and legislators.
We must equip them - and ourselves - to design and live that future intentionally.
Allow me to shill for a moment.
Look at your screen time. Now back to me. Now back at your screen time. Now back to me.
There’s a good chance you’re spending more time than you’d like on your de(vices), probably relate with at least some a lot of what you’ve just read, and have that one thing you ‘wish you could do if you had more time.’
If you want to…
Break free from constant distractions and reclaim your time for what truly matters, whether it's work, relationships, or personal growth.
Improve your focus and mental clarity, so you can show up as your best self in all areas of your life.
Feel more energized and present, connecting more deeply with those around you and the moments that matter most.
Kanso can help you achieve all of it. I guarantee it. Literally — if you’re not happy within 30 days I’ll send you every penny back and pay you $100.
And as a thank you for being early and reading this newsletter, you can use the code FIRST50 for 50% off your entire subscription—expires on Sunday.
You can sign up by clicking the big green button below or book a free call to learn more.
One more ask: please if you know of someone in your life who could benefit from Kanso (or might even just enjoy this newsletter), send it their way. Means the world.
Thank y’all for reading as always. So pumped for everything else to come.
Now stop scrolling (after you check out Kanso) and go do something great!
— Randy
P.S - If you want to try Kanso but truly can’t afford it, reply to this email. Happy to send over plenty of free resources & will evaluate discounts on a case-by-case basis.